MARKETING MENADŽMENT MALOG BIZNISA

After passing this exam, student will be able to: - describe basic categories and specifics of marketing in the sector of small and medium-sized enterprises - differentiate between marketing in large and small enterprises and identify key determinants of "guerrilla marketing" (in the case of a specific company) - explain the development plan of "guerrilla marketing" and point out the process of market research in the SME sector - discuss about benchmarking as a model for improving the competitiveness of small and medium-sized enterprises, its types and process in the cases of a specific companies - explain marketing instruments (product, price, place (distribution) and promotion) in small business (in the case of a specific company) - indicate ways to avoid mistakes in the marketing of SME - describe process of developing a marketing plan and develop a model of a marketing plan in the case of a company