SOCIOLOGIJA KOMUNIKACIJA I

After passing the exam in Sociology of communication I, the student will be able to: • make distinction between basic communicational concepts (information, sign, code, context, dialogue); • explain transmission and the ritual concept of communication; • analyzes the process of exchange of information at different levels (intrapersonal, interpersonal, group and mass communication); • make distinction between the terms audience, the public, and the public sphere through the theory of the public; • analyze the concept of public opinion, and the relationship between public opinion and values; • interpret the theory of public opinion and the concept of the spiral of silence; • analyze new forms of public sphere (cyber space).