POLITIČKI MARKETING

Learning outcomes encompass a wide range of skills, knowledge, and competencies that reflect the interdisciplinary nature of the discipline, which combines political science, marketing principles, communication strategies, and media studies. By studying this subject, students will: - Gain a comprehensive understanding of key concepts, theories, and frameworks in political marketing, including voter behavior, campaign strategies, branding, and segmentation. - Develop the ability to critically analyze political campaigns, electoral strategies, and political communication through the lens of marketing principles. - Learn how to develop and implement strategic marketing plans for political campaigns, including targeting and positioning, message development, and media planning. - Understand the role and impact of digital and social media in political marketing, including the use of data analytics, social media platforms, and digital advertising to engage voters and influence public opinion. - Recognize the ethical implications of political marketing strategies and the importance of responsible communication in the political sphere. - Enhance oral and written communication skills, with a focus on crafting persuasive messages, speeches, and campaign materials that resonate with diverse audiences. - Acquire skills in research methods relevant to political marketing, including voter opinion surveys, focus groups, and content analysis of political media. - Understand how political marketing strategies vary among different cultural and political systems, and how global trends affect local political landscapes. - Through the analysis of case studies of specific campaigns, learn from real-world examples of successful and unsuccessful political marketing campaigns, drawing lessons and best practices.