1. Distinguish the phases in the development of marketing in maritime industry. 2. Identify organizational forms of maritime market. 3. Describe the process of maritime research and marketing information system. 4. Describe a marketing policy, marketing strategy and marketing management process of the shipping and seaports' companies. Analyse a product, price, marketing channels, integrated marketing communications as a instruments of marketing in the maritime industry.
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SENKA ŠEKULARAC IVOŠEVIĆ |