ISTRAŽIVANJE MARKETINGA

After completing this course, the student will: • demonstrate knowledge and understanding of the essence of modern marketing research; • be able to apply the acquired knowledge about the marketing research process; • develops the ability to adequately communicate and assess when marketing research can and should be used; • acquire the competence to perform a clear and comprehensible interpretation of the appropriate research problem; • be able to prepare a draft of the conducted marketing research; • gain an understanding of various aspects of data collection and their application in practice; • expand understanding of the application of basic techniques in marketing research.