ISTRAŽIVANJE MARKETINGA

After completing this course, the student will have the knowledge to: • Analyze real problems in the field of marketing research and draw relevant conclusions in the function of effective business decision-making; • Create adequate models in the marketing research process; • Develop the ability to discern the effectiveness of appropriate research methods; • Conduct modern quantitative marketing research; • Plan research and implement advanced techniques of multivariate data analysis in order to conduct marketing research; • Competently use statistical software to apply statistical techniques in marketing research