Faculty of Tourism and Hospitality / / ENTREPRENEURSHIP IN TOURISM
| Course: | ENTREPRENEURSHIP IN TOURISM/ |
| Course ID | Course status | Semester | ECTS credits | Lessons (Lessons+Exercises+Laboratory) |
| 12643 | Obavezan | 3 | 5 | 3+2+0 |
| Programs | |
| Prerequisites | |
| Aims | |
| Learning outcomes | |
| Lecturer / Teaching assistant | |
| Methodology |
| Plan and program of work | |
| Preparing week | Preparation and registration of the semester |
| I week lectures | |
| I week exercises | |
| II week lectures | |
| II week exercises | |
| III week lectures | |
| III week exercises | |
| IV week lectures | |
| IV week exercises | |
| V week lectures | |
| V week exercises | |
| VI week lectures | |
| VI week exercises | |
| VII week lectures | |
| VII week exercises | |
| VIII week lectures | |
| VIII week exercises | |
| IX week lectures | |
| IX week exercises | |
| X week lectures | |
| X week exercises | |
| XI week lectures | |
| XI week exercises | |
| XII week lectures | |
| XII week exercises | |
| XIII week lectures | |
| XIII week exercises | |
| XIV week lectures | |
| XIV week exercises | |
| XV week lectures | |
| XV week exercises |
| Student workload | |
| Per week | Per semester |
| 5 credits x 40/30=6 hours and 40 minuts
3 sat(a) theoretical classes 0 sat(a) practical classes 2 excercises 1 hour(s) i 40 minuts of independent work, including consultations |
Classes and final exam:
6 hour(s) i 40 minuts x 16 =106 hour(s) i 40 minuts Necessary preparation before the beginning of the semester (administration, registration, certification): 6 hour(s) i 40 minuts x 2 =13 hour(s) i 20 minuts Total workload for the subject: 5 x 30=150 hour(s) Additional work for exam preparation in the preparing exam period, including taking the remedial exam from 0 to 30 hours (remaining time from the first two items to the total load for the item) 30 hour(s) i 0 minuts Workload structure: 106 hour(s) i 40 minuts (cources), 13 hour(s) i 20 minuts (preparation), 30 hour(s) i 0 minuts (additional work) |
| Student obligations | |
| Consultations | |
| Literature | |
| Examination methods | |
| Special remarks | |
| Comment |
| Grade: | F | E | D | C | B | A |
| Number of points | less than 50 points | greater than or equal to 50 points and less than 60 points | greater than or equal to 60 points and less than 70 points | greater than or equal to 70 points and less than 80 points | greater than or equal to 80 points and less than 90 points | greater than or equal to 90 points |
Faculty of Tourism and Hospitality / / METHODOLOGY OF SCIENTIFIC RESEARCH IN TOURISM
| Course: | METHODOLOGY OF SCIENTIFIC RESEARCH IN TOURISM/ |
| Course ID | Course status | Semester | ECTS credits | Lessons (Lessons+Exercises+Laboratory) |
| 12644 | Obavezan | 1 | 4 | 3+2+0 |
| Programs | |
| Prerequisites | Does not have |
| Aims | Students are introduced to the basic phases of scientific work: determination of the topic, subject, goal, hypothesis, collection of materials (primary and secondary), processing of materials (basic procedures, graphic, tabular processing), presentation of work results (stylistic and technical selection of techniques as well as defense work). |
| Learning outcomes | After passing the exam, students are expected to: Correctly interpret the basic terms of the methodology. Designed stages and process of scientific research. Collect and manage information. They apply research skills in scientific research work. They use general and scientific methods. They produce scientific and professional work. They present the collected and analyzed data. |
| Lecturer / Teaching assistant | Prof. dr Vesna Vujačić |
| Methodology | Lectures, interactive communication, independent preparation and presentation of seminar papers |
| Plan and program of work | |
| Preparing week | Preparation and registration of the semester |
| I week lectures | Explaining the way of work and evaluation. |
| I week exercises | Explaining the way of work and evaluation. |
| II week lectures | Concept of science and scientific research. Social sciences-specificities. |
| II week exercises | Updated materials and interactive work with students. |
| III week lectures | Phases of the process of scientific research. Selection and definition of the research problem. |
| III week exercises | Updated materials and interactive work with students. |
| IV week lectures | Determining the subject of research. Determination of the research objective. |
| IV week exercises | Updated materials and interactive work with students. |
| V week lectures | Determining the design of scientific research. |
| V week exercises | Updated materials and interactive work with students. |
| VI week lectures | Establishing hypotheses. Types of hypotheses. Logical processing of hypotheses. |
| VI week exercises | Updated materials and interactive work with students. |
| VII week lectures | Data collection methods, processing, scientific explanation |
| VII week exercises | Updated materials and interactive work with students. |
| VIII week lectures | Test. Primary sources of material. Observation. Interviews and surveys. Field work. An experiment. |
| VIII week exercises | Updated materials and interactive work with students. |
| IX week lectures | Data processing and analysis; tabular data processing; graphic data processing; stylistic data processing. |
| IX week exercises | Updated materials and interactive work with students. |
| X week lectures | Arrangement and processing of data; mean values; tests of significance of differences; correlation |
| X week exercises | Updated materials and interactive work with students. |
| XI week lectures | Scientific methods; concept; basic scientific methods; general scientific methods; hypothetical deductive method, statistical general scientific methods. |
| XI week exercises | Updated materials and interactive work with students. |
| XII week lectures | Examples of research; creation of research projects, drafts of masters and doctoral theses. |
| XII week exercises | Updated materials and interactive work with students. |
| XIII week lectures | Writing a scientific paper; writing quotations, list of literature, references to literary sources. |
| XIII week exercises | Updated materials and interactive work with students. |
| XIV week lectures | Seminar papers. |
| XIV week exercises | Seminar papers. |
| XV week lectures | Seminar papers. |
| XV week exercises | Seminar papers. |
| Student workload | |
| Per week | Per semester |
| 4 credits x 40/30=5 hours and 20 minuts
3 sat(a) theoretical classes 0 sat(a) practical classes 2 excercises 0 hour(s) i 20 minuts of independent work, including consultations |
Classes and final exam:
5 hour(s) i 20 minuts x 16 =85 hour(s) i 20 minuts Necessary preparation before the beginning of the semester (administration, registration, certification): 5 hour(s) i 20 minuts x 2 =10 hour(s) i 40 minuts Total workload for the subject: 4 x 30=120 hour(s) Additional work for exam preparation in the preparing exam period, including taking the remedial exam from 0 to 30 hours (remaining time from the first two items to the total load for the item) 24 hour(s) i 0 minuts Workload structure: 85 hour(s) i 20 minuts (cources), 10 hour(s) i 40 minuts (preparation), 24 hour(s) i 0 minuts (additional work) |
| Student obligations | The students obligations are to regularly attend lectures and take the test/final exam. |
| Consultations | After the lecture |
| Literature | Branislav Đurđev, Metodologija naučnog rada, PMF , Novi Sad, 2000 Zoran Ivanović, Metodologija izrade znanstvenog i stručnog djela, Hotelijerski fakultet, Sveučelište u Rijeci, 1996 Li Kuba, Đžon Koking. Metodologija izrade naučnog teksta, Cid, Podgorica, 2003 Miroslav Vujević, Uvođenje u znanstveni rad u područiju društvenih znanosti, Školska knjiga, Sveučilište u Zagrebu,2006 |
| Examination methods | Test 40 points, attendance 5 points, seminar work 5 points, final exam 50 points. |
| Special remarks | Does not have |
| Comment | Does not have |
| Grade: | F | E | D | C | B | A |
| Number of points | less than 50 points | greater than or equal to 50 points and less than 60 points | greater than or equal to 60 points and less than 70 points | greater than or equal to 70 points and less than 80 points | greater than or equal to 80 points and less than 90 points | greater than or equal to 90 points |
Faculty of Tourism and Hospitality / / SELECTIVE TOURISM MANAGEMENT
| Course: | SELECTIVE TOURISM MANAGEMENT/ |
| Course ID | Course status | Semester | ECTS credits | Lessons (Lessons+Exercises+Laboratory) |
| 12649 | Obavezan | 1 | 7 | 3+2+0 |
| Programs | |
| Prerequisites | Does not have |
| Aims | Introducing students with: the essence of mass, alternative, special interest tourism and niche tourism, understanding the basic concepts related to selective tourism, understanding the essence of health, nautical, sport, ecotourism, adventure, business, cultural, agritourism, gastronomic, religious, hunting, fishing, educational, shopping, gambling, sex and dark tourism, and strategic management development concept of selective tourism destination. |
| Learning outcomes | Ability to: understanding of concepts related to selective tourism and special types of selective tourism – health, nautical, sport, ecotourism, adventure, business, cultural, agritourism, gastronomic, religious, hunting, fishing, educational, shopping, gambling, sex and dark tourism; understanding the supply and demand in special types of selective tourism; creating offers within special types of selective tourism; and strategic management of the development of special types of selective tourism in selective tourism destinations. |
| Lecturer / Teaching assistant | Prof. dr Aleksa Š. Vučetić |
| Methodology | Lectures and exercises in education, consultations, regular and remedial colloquium, and final and remedial final exam. |
| Plan and program of work | |
| Preparing week | Preparation and registration of the semester |
| I week lectures | Introducing students to the course and methods of teaching and assessment |
| I week exercises | Introducing students to the course and methods of teaching and assessment |
| II week lectures | Mass, alternative, special interest tourism and niche tourism |
| II week exercises | Mass, alternative, special interest tourism and niche tourism |
| III week lectures | Selective tourism – definitions, types, demand and supply |
| III week exercises | Selective tourism – definitions, types, demand and supply |
| IV week lectures | Health and nautical tourism |
| IV week exercises | Health and nautical tourism |
| V week lectures | Sport and ecotourism |
| V week exercises | Sport and ecotourism |
| VI week lectures | Adventure and business tourism |
| VI week exercises | Adventure and business tourism |
| VII week lectures | Colloquium - regular |
| VII week exercises | Colloquium - regular |
| VIII week lectures | Cultural and agritourism |
| VIII week exercises | Cultural and agritourism |
| IX week lectures | Colloquium - remedial |
| IX week exercises | Colloquium - remedial |
| X week lectures | Gastronomic and religious tourism |
| X week exercises | Gastronomic and religious tourism |
| XI week lectures | Hunting and fishing tourism |
| XI week exercises | Hunting and fishing tourism |
| XII week lectures | Educational and shopping tourism |
| XII week exercises | Educational and shopping tourism |
| XIII week lectures | Gambling, sex and dark tourism |
| XIII week exercises | Gambling, sex and dark tourism |
| XIV week lectures | Managing concept of selective tourism development |
| XIV week exercises | Managing concept of selective tourism development |
| XV week lectures | Final exam - regular and remedial |
| XV week exercises | Final exam - regular and remedial |
| Student workload | |
| Per week | Per semester |
| 7 credits x 40/30=9 hours and 20 minuts
3 sat(a) theoretical classes 0 sat(a) practical classes 2 excercises 4 hour(s) i 20 minuts of independent work, including consultations |
Classes and final exam:
9 hour(s) i 20 minuts x 16 =149 hour(s) i 20 minuts Necessary preparation before the beginning of the semester (administration, registration, certification): 9 hour(s) i 20 minuts x 2 =18 hour(s) i 40 minuts Total workload for the subject: 7 x 30=210 hour(s) Additional work for exam preparation in the preparing exam period, including taking the remedial exam from 0 to 30 hours (remaining time from the first two items to the total load for the item) 42 hour(s) i 0 minuts Workload structure: 149 hour(s) i 20 minuts (cources), 18 hour(s) i 40 minuts (preparation), 42 hour(s) i 0 minuts (additional work) |
| Student obligations | Students are required to attend classes and exercises, do a colloquium and final exam. |
| Consultations | After the lecturers |
| Literature | 1. Vučetić, A. Š. (2023). Menadžment selektivnog turizma. Podgorica: Univerzitet Crne Gore. 2. Vučetić, A. Š. (2021). Selective Tourism Management. Columbia: Amazon. 3. Vučetić, A. Š. (2021). Tourism Destination Management. Columbia: Amazon. 4. Vučetić, A. Š. (2021). Specific Tourism Policy. Columbia: Amazon. 5. Vučetić, A. Š. (2020). Analysing Religious Tourism’s Influence on Tourism Policy Makers. International Journal of Religious Tourism and Pilgrimage, 8(8), 1-11. 6. Vučetić, A., & Lagiewski, R. (2016). Montenegro. In J. Jafari & H. Xiao (Eds.), Encyclopedia of Tourism (pp. 625-626). Cham: Springer. doi.org/10.1007/978-3-319-01384-8_662 7. Vučetić, A. (2011). New Concept of Cultural Tourism Management in Montenegro, Selective Tourism 6. 8. Vučetić, A. (2010). Strategic Approach to Development of Selective Tourism Destination, Selective Tourism 5. 9. Vučetić, A. (2009). Influence of Travel Agencies on Selective Tourism Development in Montenegro, Selective Tourism 4. 10. Vučetić, A. (2007). Cruising Tourism - Development Chance of Kotor, Selective Tourism 2. |
| Examination methods | Colloquium - 50 points and final exam - 50 points. The passing grade is obtained with 50 points. |
| Special remarks | The colloquium consists of 50 questions that are scored with +1 points. The final exam consists of 50 questions that are scored with +1 points. |
| Comment | Does not have |
| Grade: | F | E | D | C | B | A |
| Number of points | less than 50 points | greater than or equal to 50 points and less than 60 points | greater than or equal to 60 points and less than 70 points | greater than or equal to 70 points and less than 80 points | greater than or equal to 80 points and less than 90 points | greater than or equal to 90 points |
Faculty of Tourism and Hospitality / / PROJECT MANAGEMENT IN TOURISM INDUSTRY
| Course: | PROJECT MANAGEMENT IN TOURISM INDUSTRY/ |
| Course ID | Course status | Semester | ECTS credits | Lessons (Lessons+Exercises+Laboratory) |
| 12650 | Obavezan | 1 | 7 | 3+2+0 |
| Programs | |
| Prerequisites | |
| Aims | |
| Learning outcomes | |
| Lecturer / Teaching assistant | |
| Methodology |
| Plan and program of work | |
| Preparing week | Preparation and registration of the semester |
| I week lectures | |
| I week exercises | |
| II week lectures | |
| II week exercises | |
| III week lectures | |
| III week exercises | |
| IV week lectures | |
| IV week exercises | |
| V week lectures | |
| V week exercises | |
| VI week lectures | |
| VI week exercises | |
| VII week lectures | |
| VII week exercises | |
| VIII week lectures | |
| VIII week exercises | |
| IX week lectures | |
| IX week exercises | |
| X week lectures | |
| X week exercises | |
| XI week lectures | |
| XI week exercises | |
| XII week lectures | |
| XII week exercises | |
| XIII week lectures | |
| XIII week exercises | |
| XIV week lectures | |
| XIV week exercises | |
| XV week lectures | |
| XV week exercises |
| Student workload | |
| Per week | Per semester |
| 7 credits x 40/30=9 hours and 20 minuts
3 sat(a) theoretical classes 0 sat(a) practical classes 2 excercises 4 hour(s) i 20 minuts of independent work, including consultations |
Classes and final exam:
9 hour(s) i 20 minuts x 16 =149 hour(s) i 20 minuts Necessary preparation before the beginning of the semester (administration, registration, certification): 9 hour(s) i 20 minuts x 2 =18 hour(s) i 40 minuts Total workload for the subject: 7 x 30=210 hour(s) Additional work for exam preparation in the preparing exam period, including taking the remedial exam from 0 to 30 hours (remaining time from the first two items to the total load for the item) 42 hour(s) i 0 minuts Workload structure: 149 hour(s) i 20 minuts (cources), 18 hour(s) i 40 minuts (preparation), 42 hour(s) i 0 minuts (additional work) |
| Student obligations | |
| Consultations | |
| Literature | |
| Examination methods | |
| Special remarks | |
| Comment |
| Grade: | F | E | D | C | B | A |
| Number of points | less than 50 points | greater than or equal to 50 points and less than 60 points | greater than or equal to 60 points and less than 70 points | greater than or equal to 70 points and less than 80 points | greater than or equal to 80 points and less than 90 points | greater than or equal to 90 points |
Faculty of Tourism and Hospitality / / MOUNTAIN AND COASTAL TOURISM
| Course: | MOUNTAIN AND COASTAL TOURISM/ |
| Course ID | Course status | Semester | ECTS credits | Lessons (Lessons+Exercises+Laboratory) |
| 12651 | Obavezan | 1 | 6 | 3+2+0 |
| Programs | |
| Prerequisites | |
| Aims | |
| Learning outcomes | |
| Lecturer / Teaching assistant | |
| Methodology |
| Plan and program of work | |
| Preparing week | Preparation and registration of the semester |
| I week lectures | |
| I week exercises | |
| II week lectures | |
| II week exercises | |
| III week lectures | |
| III week exercises | |
| IV week lectures | |
| IV week exercises | |
| V week lectures | |
| V week exercises | |
| VI week lectures | |
| VI week exercises | |
| VII week lectures | |
| VII week exercises | |
| VIII week lectures | |
| VIII week exercises | |
| IX week lectures | |
| IX week exercises | |
| X week lectures | |
| X week exercises | |
| XI week lectures | |
| XI week exercises | |
| XII week lectures | |
| XII week exercises | |
| XIII week lectures | |
| XIII week exercises | |
| XIV week lectures | |
| XIV week exercises | |
| XV week lectures | |
| XV week exercises |
| Student workload | |
| Per week | Per semester |
| 6 credits x 40/30=8 hours and 0 minuts
3 sat(a) theoretical classes 0 sat(a) practical classes 2 excercises 3 hour(s) i 0 minuts of independent work, including consultations |
Classes and final exam:
8 hour(s) i 0 minuts x 16 =128 hour(s) i 0 minuts Necessary preparation before the beginning of the semester (administration, registration, certification): 8 hour(s) i 0 minuts x 2 =16 hour(s) i 0 minuts Total workload for the subject: 6 x 30=180 hour(s) Additional work for exam preparation in the preparing exam period, including taking the remedial exam from 0 to 30 hours (remaining time from the first two items to the total load for the item) 36 hour(s) i 0 minuts Workload structure: 128 hour(s) i 0 minuts (cources), 16 hour(s) i 0 minuts (preparation), 36 hour(s) i 0 minuts (additional work) |
| Student obligations | |
| Consultations | |
| Literature | |
| Examination methods | |
| Special remarks | |
| Comment |
| Grade: | F | E | D | C | B | A |
| Number of points | less than 50 points | greater than or equal to 50 points and less than 60 points | greater than or equal to 60 points and less than 70 points | greater than or equal to 70 points and less than 80 points | greater than or equal to 80 points and less than 90 points | greater than or equal to 90 points |
Faculty of Tourism and Hospitality / / CROSS-CULTURAL MANAGEMENT
| Course: | CROSS-CULTURAL MANAGEMENT/ |
| Course ID | Course status | Semester | ECTS credits | Lessons (Lessons+Exercises+Laboratory) |
| 12652 | Obavezan | 1 | 6 | 3+2+0 |
| Programs | |
| Prerequisites | |
| Aims | |
| Learning outcomes | |
| Lecturer / Teaching assistant | |
| Methodology |
| Plan and program of work | |
| Preparing week | Preparation and registration of the semester |
| I week lectures | |
| I week exercises | |
| II week lectures | |
| II week exercises | |
| III week lectures | |
| III week exercises | |
| IV week lectures | |
| IV week exercises | |
| V week lectures | |
| V week exercises | |
| VI week lectures | |
| VI week exercises | |
| VII week lectures | |
| VII week exercises | |
| VIII week lectures | |
| VIII week exercises | |
| IX week lectures | |
| IX week exercises | |
| X week lectures | |
| X week exercises | |
| XI week lectures | |
| XI week exercises | |
| XII week lectures | |
| XII week exercises | |
| XIII week lectures | |
| XIII week exercises | |
| XIV week lectures | |
| XIV week exercises | |
| XV week lectures | |
| XV week exercises |
| Student workload | |
| Per week | Per semester |
| 6 credits x 40/30=8 hours and 0 minuts
3 sat(a) theoretical classes 0 sat(a) practical classes 2 excercises 3 hour(s) i 0 minuts of independent work, including consultations |
Classes and final exam:
8 hour(s) i 0 minuts x 16 =128 hour(s) i 0 minuts Necessary preparation before the beginning of the semester (administration, registration, certification): 8 hour(s) i 0 minuts x 2 =16 hour(s) i 0 minuts Total workload for the subject: 6 x 30=180 hour(s) Additional work for exam preparation in the preparing exam period, including taking the remedial exam from 0 to 30 hours (remaining time from the first two items to the total load for the item) 36 hour(s) i 0 minuts Workload structure: 128 hour(s) i 0 minuts (cources), 16 hour(s) i 0 minuts (preparation), 36 hour(s) i 0 minuts (additional work) |
| Student obligations | |
| Consultations | |
| Literature | |
| Examination methods | |
| Special remarks | |
| Comment |
| Grade: | F | E | D | C | B | A |
| Number of points | less than 50 points | greater than or equal to 50 points and less than 60 points | greater than or equal to 60 points and less than 70 points | greater than or equal to 70 points and less than 80 points | greater than or equal to 80 points and less than 90 points | greater than or equal to 90 points |
Faculty of Tourism and Hospitality / / METHODS OF BUSINESS DECISION-MAKING
| Course: | METHODS OF BUSINESS DECISION-MAKING/ |
| Course ID | Course status | Semester | ECTS credits | Lessons (Lessons+Exercises+Laboratory) |
| 12653 | Obavezan | 2 | 7 | 3+2+0 |
| Programs | |
| Prerequisites | |
| Aims | |
| Learning outcomes | |
| Lecturer / Teaching assistant | |
| Methodology |
| Plan and program of work | |
| Preparing week | Preparation and registration of the semester |
| I week lectures | |
| I week exercises | |
| II week lectures | |
| II week exercises | |
| III week lectures | |
| III week exercises | |
| IV week lectures | |
| IV week exercises | |
| V week lectures | |
| V week exercises | |
| VI week lectures | |
| VI week exercises | |
| VII week lectures | |
| VII week exercises | |
| VIII week lectures | |
| VIII week exercises | |
| IX week lectures | |
| IX week exercises | |
| X week lectures | |
| X week exercises | |
| XI week lectures | |
| XI week exercises | |
| XII week lectures | |
| XII week exercises | |
| XIII week lectures | |
| XIII week exercises | |
| XIV week lectures | |
| XIV week exercises | |
| XV week lectures | |
| XV week exercises |
| Student workload | |
| Per week | Per semester |
| 7 credits x 40/30=9 hours and 20 minuts
3 sat(a) theoretical classes 0 sat(a) practical classes 2 excercises 4 hour(s) i 20 minuts of independent work, including consultations |
Classes and final exam:
9 hour(s) i 20 minuts x 16 =149 hour(s) i 20 minuts Necessary preparation before the beginning of the semester (administration, registration, certification): 9 hour(s) i 20 minuts x 2 =18 hour(s) i 40 minuts Total workload for the subject: 7 x 30=210 hour(s) Additional work for exam preparation in the preparing exam period, including taking the remedial exam from 0 to 30 hours (remaining time from the first two items to the total load for the item) 42 hour(s) i 0 minuts Workload structure: 149 hour(s) i 20 minuts (cources), 18 hour(s) i 40 minuts (preparation), 42 hour(s) i 0 minuts (additional work) |
| Student obligations | |
| Consultations | |
| Literature | |
| Examination methods | |
| Special remarks | |
| Comment |
| Grade: | F | E | D | C | B | A |
| Number of points | less than 50 points | greater than or equal to 50 points and less than 60 points | greater than or equal to 60 points and less than 70 points | greater than or equal to 70 points and less than 80 points | greater than or equal to 80 points and less than 90 points | greater than or equal to 90 points |
Faculty of Tourism and Hospitality / / STRATEGIC MANAGEMENT IN TOURISM
| Course: | STRATEGIC MANAGEMENT IN TOURISM/ |
| Course ID | Course status | Semester | ECTS credits | Lessons (Lessons+Exercises+Laboratory) |
| 12654 | Obavezan | 2 | 8 | 3+2+0 |
| Programs | |
| Prerequisites | Does not have |
| Aims | Introducing students with: concept of strategic management, analysis of external and internal environment in tourism, strategic planning in tourism, strategies in tourism, strategic choice, implementation of strategies and strategic control, strategic management of tourism destination, strategic management of hotel enterprises, and strategic management of travel agencies. |
| Learning outcomes | Ability to: understanding the strategic management concept in tourism; analyzing the external and internal environment in tourism; application of strategic planning concept in tourism; understanding the essence and ways of applying strategies in tourism; implementation of strategic choice, change and strategic control; strategic management of tourism destination; strategic management of hotel industry; and strategic management of travel agencies |
| Lecturer / Teaching assistant | Prof. dr Aleksa Š. Vučetić |
| Methodology | Lectures and exercises in education, consultations, regular and remedial colloquium, and final and remedial final exam. |
| Plan and program of work | |
| Preparing week | Preparation and registration of the semester |
| I week lectures | Introducing students to the course and methods of teaching and assessment |
| I week exercises | Introducing students to the course and methods of teaching and assessment |
| II week lectures | Origin definitions significance and essence of the process of strategic management in tourism |
| II week exercises | Origin definitions significance and essence of the process of strategic management in tourism |
| III week lectures | Analysis of trends in the macro, micro and meso environment, competencies and competition in tour. |
| III week exercises | Analysis of trends in the macro, micro and meso environment, competencies and competition in tour. |
| IV week lectures | Vision, mission, strategic goals, directives of tactics and tourist policy of organization in tourism |
| IV week exercises | Vision, mission, strategic goals, directives of tactics and tourist policy of organization in tourism |
| V week lectures | Generics, universal, offensive and defensive strategies in tourism |
| V week exercises | Generics, universal, offensive and defensive strategies in tourism |
| VI week lectures | Growth strategies and other strategies in tourism |
| VI week exercises | Growth strategies and other strategies in tourism |
| VII week lectures | Colloquium - regular |
| VII week exercises | Colloquium - regular |
| VIII week lectures | Strategic choice and strategic change and strategic management of human resource in tourism |
| VIII week exercises | Strategic choice and strategic change and strategic management of human resource in tourism |
| IX week lectures | Colloguium - remedial |
| IX week exercises | Colloguium - remedial |
| X week lectures | Control and corrective activities in the process of strategic management in tourism |
| X week exercises | Control and corrective activities in the process of strategic management in tourism |
| XI week lectures | Strategic management of a tourism destination |
| XI week exercises | Strategic management of a tourism destination |
| XII week lectures | Strategic management of hotel industry |
| XII week exercises | Strategic management of hotel industry |
| XIII week lectures | Strategic management of travel agencies |
| XIII week exercises | Strategic management of travel agencies |
| XIV week lectures | Renewal of teaching materials and introduction to the final exam |
| XIV week exercises | Renewal of teaching materials and introduction to the final exam |
| XV week lectures | Final exam – regular and remedial |
| XV week exercises | Final exam – regular and remedial |
| Student workload | |
| Per week | Per semester |
| 8 credits x 40/30=10 hours and 40 minuts
3 sat(a) theoretical classes 0 sat(a) practical classes 2 excercises 5 hour(s) i 40 minuts of independent work, including consultations |
Classes and final exam:
10 hour(s) i 40 minuts x 16 =170 hour(s) i 40 minuts Necessary preparation before the beginning of the semester (administration, registration, certification): 10 hour(s) i 40 minuts x 2 =21 hour(s) i 20 minuts Total workload for the subject: 8 x 30=240 hour(s) Additional work for exam preparation in the preparing exam period, including taking the remedial exam from 0 to 30 hours (remaining time from the first two items to the total load for the item) 48 hour(s) i 0 minuts Workload structure: 170 hour(s) i 40 minuts (cources), 21 hour(s) i 20 minuts (preparation), 48 hour(s) i 0 minuts (additional work) |
| Student obligations | Students are required to attend classes and exercises, do a colloquium and final exam. |
| Consultations | After the lecturers |
| Literature | 1. Vučetić, A. Š. (2023). Strategijski menadžment u turizmu. Podgorica: Univerzitet Crne Gore. 2. Vučetić, A. Š. (2022). Strategic Management in Tourism. Columbia: Amazon. 3. Vučetić, A. Š. (2021). Travel Agency Management. Columbia: Amazon. 4. Vučetić, A. Š. (2021). Tourism Policy and Development. Columbia: Amazon. 5. Vučetić, A. Š. (2021). Tourism Destination Management. Columbia: Amazon. 6. Vučetić, A. Š. (2021). Selective Tourism Management. Columbia: Amazon. 7. Vučetić, A. Š. (2018). Differences in perception of the importance of generic competencies among destination regions. Economic Research-Ekonomska Istraživanja, 31(1), 1240-1257. doi:10.1080/1331677x.2018.1482224 8. Vučetić, A. (2010). Strategic Approach to Development of Selective Tourism Destination. Selective Tourism(5), 5-16. 9. Vučetić, A. (2012). Human Resources and Tourism Sector in Montenegro - Dilemmas and Perspectives. Paper presented at the Razvoj kompetentnih ljudskih resursa za potrebe turizma u zemljama regiona Jugo-istočne Evrope, Jahorina. 10. Vučetić, A. (2010). Strategic Approach to Development of Selective Tourism Destination, Selective Tourism 5. |
| Examination methods | Colloquium - 50 points and final exam - 50 points. The passing grade is obtained with 50 points. |
| Special remarks | The colloquium consists of 50 questions that are scored with +1 points. The final exam consists of 50 questions that are scored with +1 points. |
| Comment | Does not have |
| Grade: | F | E | D | C | B | A |
| Number of points | less than 50 points | greater than or equal to 50 points and less than 60 points | greater than or equal to 60 points and less than 70 points | greater than or equal to 70 points and less than 80 points | greater than or equal to 80 points and less than 90 points | greater than or equal to 90 points |
Faculty of Tourism and Hospitality / / MANAGEMENT OF TOURIST ATTRACTIONS OF MONTENEGRO
| Course: | MANAGEMENT OF TOURIST ATTRACTIONS OF MONTENEGRO/ |
| Course ID | Course status | Semester | ECTS credits | Lessons (Lessons+Exercises+Laboratory) |
| 12655 | Obavezan | 2 | 8 | 3+2+0 |
| Programs | |
| Prerequisites | |
| Aims | |
| Learning outcomes | |
| Lecturer / Teaching assistant | |
| Methodology |
| Plan and program of work | |
| Preparing week | Preparation and registration of the semester |
| I week lectures | |
| I week exercises | |
| II week lectures | |
| II week exercises | |
| III week lectures | |
| III week exercises | |
| IV week lectures | |
| IV week exercises | |
| V week lectures | |
| V week exercises | |
| VI week lectures | |
| VI week exercises | |
| VII week lectures | |
| VII week exercises | |
| VIII week lectures | |
| VIII week exercises | |
| IX week lectures | |
| IX week exercises | |
| X week lectures | |
| X week exercises | |
| XI week lectures | |
| XI week exercises | |
| XII week lectures | |
| XII week exercises | |
| XIII week lectures | |
| XIII week exercises | |
| XIV week lectures | |
| XIV week exercises | |
| XV week lectures | |
| XV week exercises |
| Student workload | |
| Per week | Per semester |
| 8 credits x 40/30=10 hours and 40 minuts
3 sat(a) theoretical classes 0 sat(a) practical classes 2 excercises 5 hour(s) i 40 minuts of independent work, including consultations |
Classes and final exam:
10 hour(s) i 40 minuts x 16 =170 hour(s) i 40 minuts Necessary preparation before the beginning of the semester (administration, registration, certification): 10 hour(s) i 40 minuts x 2 =21 hour(s) i 20 minuts Total workload for the subject: 8 x 30=240 hour(s) Additional work for exam preparation in the preparing exam period, including taking the remedial exam from 0 to 30 hours (remaining time from the first two items to the total load for the item) 48 hour(s) i 0 minuts Workload structure: 170 hour(s) i 40 minuts (cources), 21 hour(s) i 20 minuts (preparation), 48 hour(s) i 0 minuts (additional work) |
| Student obligations | |
| Consultations | |
| Literature | |
| Examination methods | |
| Special remarks | |
| Comment |
| Grade: | F | E | D | C | B | A |
| Number of points | less than 50 points | greater than or equal to 50 points and less than 60 points | greater than or equal to 60 points and less than 70 points | greater than or equal to 70 points and less than 80 points | greater than or equal to 80 points and less than 90 points | greater than or equal to 90 points |
Faculty of Tourism and Hospitality / / INTERNET TECHNOLOGIES AND SERVICES
| Course: | INTERNET TECHNOLOGIES AND SERVICES/ |
| Course ID | Course status | Semester | ECTS credits | Lessons (Lessons+Exercises+Laboratory) |
| 12656 | Obavezan | 2 | 7 | 3+2+0 |
| Programs | |
| Prerequisites | None. |
| Aims | During this course, students will be introduced to the basics of modern IT solutions that are applied in the marketing segment of tourism. Students will have the opportunity to study the basics of internet communication, web presentation design using the HTML language, as well as the design of web forms for communication with users. Special attention is paid to image and video data processing in Adobe Photoshop and Adobe Premier software, all with the aim of creating web marketing material in digital form. |
| Learning outcomes | - Demonstrates the use of various HTML tags - Creates web presentation pages - Designs and creates the basic elements of a web presentation based on the creation of individual web pages using HTML elements; - Explains the basic characteristics of data on the web (image and video), especially those characteristics on which modern web marketing applications in tourism are based - Applies software tools for processing digital image and digital video data, with advanced options for working with said data - Integrates processed data in tourist web presentations intended for more efficient tourism business |
| Lecturer / Teaching assistant | Prof. Dr. Irena Orović Đorđe Stanković |
| Methodology |
| Plan and program of work | |
| Preparing week | Preparation and registration of the semester |
| I week lectures | |
| I week exercises | |
| II week lectures | |
| II week exercises | |
| III week lectures | |
| III week exercises | |
| IV week lectures | |
| IV week exercises | |
| V week lectures | |
| V week exercises | |
| VI week lectures | |
| VI week exercises | |
| VII week lectures | |
| VII week exercises | |
| VIII week lectures | |
| VIII week exercises | |
| IX week lectures | |
| IX week exercises | |
| X week lectures | |
| X week exercises | |
| XI week lectures | |
| XI week exercises | |
| XII week lectures | |
| XII week exercises | |
| XIII week lectures | |
| XIII week exercises | |
| XIV week lectures | |
| XIV week exercises | |
| XV week lectures | |
| XV week exercises |
| Student workload | |
| Per week | Per semester |
| 7 credits x 40/30=9 hours and 20 minuts
3 sat(a) theoretical classes 0 sat(a) practical classes 2 excercises 4 hour(s) i 20 minuts of independent work, including consultations |
Classes and final exam:
9 hour(s) i 20 minuts x 16 =149 hour(s) i 20 minuts Necessary preparation before the beginning of the semester (administration, registration, certification): 9 hour(s) i 20 minuts x 2 =18 hour(s) i 40 minuts Total workload for the subject: 7 x 30=210 hour(s) Additional work for exam preparation in the preparing exam period, including taking the remedial exam from 0 to 30 hours (remaining time from the first two items to the total load for the item) 42 hour(s) i 0 minuts Workload structure: 149 hour(s) i 20 minuts (cources), 18 hour(s) i 40 minuts (preparation), 42 hour(s) i 0 minuts (additional work) |
| Student obligations | |
| Consultations | |
| Literature | |
| Examination methods | |
| Special remarks | |
| Comment |
| Grade: | F | E | D | C | B | A |
| Number of points | less than 50 points | greater than or equal to 50 points and less than 60 points | greater than or equal to 60 points and less than 70 points | greater than or equal to 70 points and less than 80 points | greater than or equal to 80 points and less than 90 points | greater than or equal to 90 points |
Faculty of Tourism and Hospitality / / CULTURAL TOURISM
| Course: | CULTURAL TOURISM/ |
| Course ID | Course status | Semester | ECTS credits | Lessons (Lessons+Exercises+Laboratory) |
| 13046 | Obavezan | 3 | 7 | 3+2+0 |
| Programs | |
| Prerequisites | |
| Aims | |
| Learning outcomes | |
| Lecturer / Teaching assistant | |
| Methodology |
| Plan and program of work | |
| Preparing week | Preparation and registration of the semester |
| I week lectures | |
| I week exercises | |
| II week lectures | |
| II week exercises | |
| III week lectures | |
| III week exercises | |
| IV week lectures | |
| IV week exercises | |
| V week lectures | |
| V week exercises | |
| VI week lectures | |
| VI week exercises | |
| VII week lectures | |
| VII week exercises | |
| VIII week lectures | |
| VIII week exercises | |
| IX week lectures | |
| IX week exercises | |
| X week lectures | |
| X week exercises | |
| XI week lectures | |
| XI week exercises | |
| XII week lectures | |
| XII week exercises | |
| XIII week lectures | |
| XIII week exercises | |
| XIV week lectures | |
| XIV week exercises | |
| XV week lectures | |
| XV week exercises |
| Student workload | |
| Per week | Per semester |
| 7 credits x 40/30=9 hours and 20 minuts
3 sat(a) theoretical classes 0 sat(a) practical classes 2 excercises 4 hour(s) i 20 minuts of independent work, including consultations |
Classes and final exam:
9 hour(s) i 20 minuts x 16 =149 hour(s) i 20 minuts Necessary preparation before the beginning of the semester (administration, registration, certification): 9 hour(s) i 20 minuts x 2 =18 hour(s) i 40 minuts Total workload for the subject: 7 x 30=210 hour(s) Additional work for exam preparation in the preparing exam period, including taking the remedial exam from 0 to 30 hours (remaining time from the first two items to the total load for the item) 42 hour(s) i 0 minuts Workload structure: 149 hour(s) i 20 minuts (cources), 18 hour(s) i 40 minuts (preparation), 42 hour(s) i 0 minuts (additional work) |
| Student obligations | |
| Consultations | |
| Literature | |
| Examination methods | |
| Special remarks | |
| Comment |
| Grade: | F | E | D | C | B | A |
| Number of points | less than 50 points | greater than or equal to 50 points and less than 60 points | greater than or equal to 60 points and less than 70 points | greater than or equal to 70 points and less than 80 points | greater than or equal to 80 points and less than 90 points | greater than or equal to 90 points |
Faculty of Tourism and Hospitality / / CIVILIZATION, LANGUAGE AND CULTURE
| Course: | CIVILIZATION, LANGUAGE AND CULTURE/ |
| Course ID | Course status | Semester | ECTS credits | Lessons (Lessons+Exercises+Laboratory) |
| 13048 | Obavezan | 3 | 5 | 2+1+0 |
| Programs | |
| Prerequisites | |
| Aims | Students become acquainted with the place and the role of Mediterranean civilizations in the history of humanity with the aim of analyzing their impact on their environment. Since languages represent the basic cultural feature of human communities, the great world civilizations whose cradle is the Mediterranean are represented through the history of their languages. Acquaintance with travel literature on Montenegro aims to develop awareness of the rich intangible cultural heritage of these areas. |
| Learning outcomes | After passing the exam, the student will be able to define the basic terms related to civilization, culture and language, consider the importance of major languages in the past and present world, analyze the interweaving of different cultures and languages, present major world civilizations whose cradle is Mediterranean, name the Mediterranean countries and their languages. Acquaintance with travel literature on Montenegro aims to develop awareness of the rich intangible cultural heritage of these areas. |
| Lecturer / Teaching assistant | Prof.dr Ivona Jovanović |
| Methodology | Oral presentations (in power point) and discussion. |
| Plan and program of work | |
| Preparing week | Preparation and registration of the semester |
| I week lectures | Introduction to the program and to the literature. |
| I week exercises | Mediterranean: A Cultural Landscape , Predrag Matvejević- lecture of the passage of the book, discussion. |
| II week lectures | Number of languages in the world. Language families. International languages and lingua franca now and in the past. Official languages of EU, UN and international organizations. Languages in Tourism. |
| II week exercises | Student language biography |
| III week lectures | Defining terms: civilization, language and culture. |
| III week exercises | Student presentation to selected topic and discussion. |
| IV week lectures | Mediterranean - unique mosaic of languages and cultures |
| IV week exercises | Student presentation to selected topic and discussion. |
| V week lectures | Important dates in the history of Mediterranean civilization. |
| V week exercises | Student presentation to selected topic and discussion. |
| VI week lectures | Judeo-Christian and Islamic civilization. |
| VI week exercises | Student presentation to selected topic and discussion. |
| VII week lectures | Ancient languages and cultures of biblical people. |
| VII week exercises | Student presentation to selected topic and discussion. |
| VIII week lectures | Egyptian civilization and language. |
| VIII week exercises | Student presentation to selected topic and discussion. |
| IX week lectures | Arabic and Berber civilization and language. |
| IX week exercises | Student presentation to selected topic and discussion. |
| X week lectures | Test (in written form). |
| X week exercises | Test (in written form). |
| XI week lectures | Greek language and civilization. |
| XI week exercises | Student presentation to selected topic and discussion. |
| XII week lectures | Latin language and roman civilization. |
| XII week exercises | Student presentation to selected topic and discussion. |
| XIII week lectures | Roman Mediterranean countries and their languages. |
| XIII week exercises | Student presentation to selected topic and discussion. |
| XIV week lectures | Slavic Mediterranean countries and their languages. |
| XIV week exercises | Student presentation to selected topic and discussion. |
| XV week lectures | Revision and preparation for the final exam. |
| XV week exercises | Revision and preparation for the final exam. |
| Student workload | 2+1 |
| Per week | Per semester |
| 5 credits x 40/30=6 hours and 40 minuts
2 sat(a) theoretical classes 0 sat(a) practical classes 1 excercises 3 hour(s) i 40 minuts of independent work, including consultations |
Classes and final exam:
6 hour(s) i 40 minuts x 16 =106 hour(s) i 40 minuts Necessary preparation before the beginning of the semester (administration, registration, certification): 6 hour(s) i 40 minuts x 2 =13 hour(s) i 20 minuts Total workload for the subject: 5 x 30=150 hour(s) Additional work for exam preparation in the preparing exam period, including taking the remedial exam from 0 to 30 hours (remaining time from the first two items to the total load for the item) 30 hour(s) i 0 minuts Workload structure: 106 hour(s) i 40 minuts (cources), 13 hour(s) i 20 minuts (preparation), 30 hour(s) i 0 minuts (additional work) |
| Student obligations | Students are requires to attend lectures, to do test in written form, to do power point presentation in oral form. |
| Consultations | Before or after lectures (the time is written at the door of the office 203) |
| Literature | - Nikolas Ostler, Carstva reči -Jezička istorija sveta, Geopoetika, Beograd, 2008 - Matvejević Predrag, Mediteranski brevijar, Grafički zavod Hrvatske, Zagreb, 1987 - Brodel Fernand, Mediteran i mediteranski svijet u doba Filipa II, Cid, Podgorica, 2001 -Živanović Stevan, Panorama jezika naše planete, Kotor, 2001 |
| Examination methods | Attendance to lectures: 10points; Oral presentation (in power point): 20 points Test (in written form): 20 points Final exam (in written form): 50 points |
| Special remarks | |
| Comment |
| Grade: | F | E | D | C | B | A |
| Number of points | less than 50 points | greater than or equal to 50 points and less than 60 points | greater than or equal to 60 points and less than 70 points | greater than or equal to 70 points and less than 80 points | greater than or equal to 80 points and less than 90 points | greater than or equal to 90 points |
Faculty of Tourism and Hospitality / / TOURISM IN NATIONAL PARKS
| Course: | TOURISM IN NATIONAL PARKS/ |
| Course ID | Course status | Semester | ECTS credits | Lessons (Lessons+Exercises+Laboratory) |
| 13049 | Obavezan | 3 | 7 | 3+2+0 |
| Programs | |
| Prerequisites | |
| Aims | |
| Learning outcomes | |
| Lecturer / Teaching assistant | |
| Methodology |
| Plan and program of work | |
| Preparing week | Preparation and registration of the semester |
| I week lectures | |
| I week exercises | |
| II week lectures | |
| II week exercises | |
| III week lectures | |
| III week exercises | |
| IV week lectures | |
| IV week exercises | |
| V week lectures | |
| V week exercises | |
| VI week lectures | |
| VI week exercises | |
| VII week lectures | |
| VII week exercises | |
| VIII week lectures | |
| VIII week exercises | |
| IX week lectures | |
| IX week exercises | |
| X week lectures | |
| X week exercises | |
| XI week lectures | |
| XI week exercises | |
| XII week lectures | |
| XII week exercises | |
| XIII week lectures | |
| XIII week exercises | |
| XIV week lectures | |
| XIV week exercises | |
| XV week lectures | |
| XV week exercises |
| Student workload | |
| Per week | Per semester |
| 7 credits x 40/30=9 hours and 20 minuts
3 sat(a) theoretical classes 0 sat(a) practical classes 2 excercises 4 hour(s) i 20 minuts of independent work, including consultations |
Classes and final exam:
9 hour(s) i 20 minuts x 16 =149 hour(s) i 20 minuts Necessary preparation before the beginning of the semester (administration, registration, certification): 9 hour(s) i 20 minuts x 2 =18 hour(s) i 40 minuts Total workload for the subject: 7 x 30=210 hour(s) Additional work for exam preparation in the preparing exam period, including taking the remedial exam from 0 to 30 hours (remaining time from the first two items to the total load for the item) 42 hour(s) i 0 minuts Workload structure: 149 hour(s) i 20 minuts (cources), 18 hour(s) i 40 minuts (preparation), 42 hour(s) i 0 minuts (additional work) |
| Student obligations | |
| Consultations | |
| Literature | |
| Examination methods | |
| Special remarks | |
| Comment |
| Grade: | F | E | D | C | B | A |
| Number of points | less than 50 points | greater than or equal to 50 points and less than 60 points | greater than or equal to 60 points and less than 70 points | greater than or equal to 70 points and less than 80 points | greater than or equal to 80 points and less than 90 points | greater than or equal to 90 points |
Faculty of Tourism and Hospitality / / BRAND MANAGEMENT IN TOURISM
| Course: | BRAND MANAGEMENT IN TOURISM/ |
| Course ID | Course status | Semester | ECTS credits | Lessons (Lessons+Exercises+Laboratory) |
| 13050 | Obavezan | 3 | 6 | 2+1+0 |
| Programs | |
| Prerequisites | - |
| Aims | - Studying the principles of brand management and getting to know the modern tendencies regarding the creation of destination brands. |
| Learning outcomes | - Understands the relationships between branding, consumer loyalty, the pricing policy of companies in tourism and hospitality and market leadership. - Creates, evaluates and manages brand strategies of tourism destinations |
| Lecturer / Teaching assistant | Prof. Dr. (PH) Andriela Vitić Ćetković, full professor |
| Methodology | Lectures, seminars, study visits, consultations. |
| Plan and program of work | |
| Preparing week | Preparation and registration of the semester |
| I week lectures | The concept, function and characteristics of the brands. |
| I week exercises | Case studies. |
| II week lectures | The evolution of the concept of branding. |
| II week exercises | Case studies. |
| III week lectures | Brand identity. |
| III week exercises | Case studies. |
| IV week lectures | Destination Branding . The nation (state) as a brand. |
| IV week exercises | Case studies. |
| V week lectures | Consumer perception and brand caracteristics. Brand networking. |
| V week exercises | Case studies. |
| VI week lectures | Brand strategy decisions. Brand positioning. Designing a branding strategy. |
| VI week exercises | Case studies. |
| VII week lectures | Brand sponsorship. Strategic alternatives to brand development. |
| VII week exercises | Case studies. |
| VIII week lectures | Corporate brand and company reputation. Managing brand portfolio. |
| VIII week exercises | Case studies |
| IX week lectures | Colloquium. |
| IX week exercises | Case studies. |
| X week lectures | Managing a brand value. Financial indicators of the brand value. Brand value models. |
| X week exercises | Presentation of students essays. |
| XI week lectures | Communication and maintaining brand value. |
| XI week exercises | Presentation of students essays. |
| XII week lectures | Brand sustainability. |
| XII week exercises | Presentation of students essays. |
| XIII week lectures | Internationalization of brands. |
| XIII week exercises | Presentation of students essays. |
| XIV week lectures | Specifics of brand management in tourism and hotel industry. |
| XIV week exercises | Presentation of students essays. |
| XV week lectures | Brand management of tourism destinations. |
| XV week exercises | Presentation of students essays. |
| Student workload | |
| Per week | Per semester |
| 6 credits x 40/30=8 hours and 0 minuts
2 sat(a) theoretical classes 0 sat(a) practical classes 1 excercises 5 hour(s) i 0 minuts of independent work, including consultations |
Classes and final exam:
8 hour(s) i 0 minuts x 16 =128 hour(s) i 0 minuts Necessary preparation before the beginning of the semester (administration, registration, certification): 8 hour(s) i 0 minuts x 2 =16 hour(s) i 0 minuts Total workload for the subject: 6 x 30=180 hour(s) Additional work for exam preparation in the preparing exam period, including taking the remedial exam from 0 to 30 hours (remaining time from the first two items to the total load for the item) 36 hour(s) i 0 minuts Workload structure: 128 hour(s) i 0 minuts (cources), 16 hour(s) i 0 minuts (preparation), 36 hour(s) i 0 minuts (additional work) |
| Student obligations | Attendance at lectures and seminars, essay. |
| Consultations | After the classes and by agreement with the professor. |
| Literature | 1. Keller: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Pearson education, 2012. 2. Heding, T. and Knudtzen, Ch. F: Brand Management: Research, Theory and Practice, 2015. |
| Examination methods | Attendance at classes - up to 10 points, colloquium - up to 20 points, essay - up to 20 points, final exam - up to 50 points. |
| Special remarks | |
| Comment |
| Grade: | F | E | D | C | B | A |
| Number of points | less than 50 points | greater than or equal to 50 points and less than 60 points | greater than or equal to 60 points and less than 70 points | greater than or equal to 70 points and less than 80 points | greater than or equal to 80 points and less than 90 points | greater than or equal to 90 points |
Faculty of Tourism and Hospitality / / ECO-TOURISM
| Course: | ECO-TOURISM/ |
| Course ID | Course status | Semester | ECTS credits | Lessons (Lessons+Exercises+Laboratory) |
| 13051 | Obavezan | 3 | 7 | 3+2+0 |
| Programs | |
| Prerequisites | Does not have |
| Aims | Introducing students with: the essence of ecotourism as a specific selective tourism type; demand and offer in ecotourism; prices of the service offer in ecotourism, promotion and distribution of the service offer of ecotourism; ecotourism in Montenegro; ecotourism in the European Union; the basic characteristics of the ecotourism destination; sustainable development of the ecotourism destination; and strategic management development of the ecotourism destination. |
| Learning outcomes | Ability to: understanding ecotourism as a specific selective tourism type; understanding supply and demand in ecotourism; price formation in the service offer of ecotourism; creating the promotion and distribution of the ecotourism service offer; analysis of ecotourism in Montenegro and the European Union; understanding the basic characteristics of the ecotourism destination; creating sustainable development of ecotourism destination on strategic basis. |
| Lecturer / Teaching assistant | Prof. dr Aleksa Š. Vučetić |
| Methodology | Lectures and exercises in education, consultations, regular and remedial colloquium/ seminary work, and final and remedial final exam. |
| Plan and program of work | |
| Preparing week | Preparation and registration of the semester |
| I week lectures | Introducing students to the course and methods of teaching and assessment |
| I week exercises | Introducing students to the course and methods of teaching and assessment |
| II week lectures | Defining ecotourism as a specific selective tourism type |
| II week exercises | Defining ecotourism as a specific selective tourism type |
| III week lectures | Demand in ecotourism |
| III week exercises | Demand in ecotourism |
| IV week lectures | Offer in ecotourism |
| IV week exercises | Offer in ecotourism |
| V week lectures | Price of service offer in ecotourism |
| V week exercises | Price of service offer in ecotourism |
| VI week lectures | Promotion of service offer in ecotourism |
| VI week exercises | Promotion of service offer in ecotourism |
| VII week lectures | Colloquium/ seminary work - regular |
| VII week exercises | Colloquium/ seminary work - regular |
| VIII week lectures | Distribution of service offer in ecotourism |
| VIII week exercises | Distribution of service offer in ecotourism |
| IX week lectures | Colloquium/ seminary work – remedial |
| IX week exercises | Colloquium/ seminary work – remedial |
| X week lectures | Ecotourism in Montenegro |
| X week exercises | Ecotourism in Montenegro |
| XI week lectures | Ecotourism in European Union |
| XI week exercises | Ecotourism in European Union |
| XII week lectures | Basic characteristic of ecotourism destination |
| XII week exercises | Basic characteristic of ecotourism destination |
| XIII week lectures | Sustainable development of ecotourism destination |
| XIII week exercises | Sustainable development of ecotourism destination |
| XIV week lectures | Strategic development approach of ecotourism destination |
| XIV week exercises | Strategic development approach of ecotourism destination |
| XV week lectures | Final exam – regular and remedial |
| XV week exercises | Final exam – regular and remedial |
| Student workload | |
| Per week | Per semester |
| 7 credits x 40/30=9 hours and 20 minuts
3 sat(a) theoretical classes 0 sat(a) practical classes 2 excercises 4 hour(s) i 20 minuts of independent work, including consultations |
Classes and final exam:
9 hour(s) i 20 minuts x 16 =149 hour(s) i 20 minuts Necessary preparation before the beginning of the semester (administration, registration, certification): 9 hour(s) i 20 minuts x 2 =18 hour(s) i 40 minuts Total workload for the subject: 7 x 30=210 hour(s) Additional work for exam preparation in the preparing exam period, including taking the remedial exam from 0 to 30 hours (remaining time from the first two items to the total load for the item) 42 hour(s) i 0 minuts Workload structure: 149 hour(s) i 20 minuts (cources), 18 hour(s) i 40 minuts (preparation), 42 hour(s) i 0 minuts (additional work) |
| Student obligations | Students are required to attend classes and exercises, do a colloquium/ seminary work and final exam. |
| Consultations | After the lecturers. |
| Literature | 1. Vučetić, A. Š. (2023). Menadžment selektivnog turizma. Podgorica: Univerzitet Crne Gore. 2. Vučetić, A. Š. (2021). Selective Tourism Management. Columbia: Amazon. 3. Vučetić, A. Š. (2021). Tourism Destination Management. Columbia: Amazon. 4. Vučetić, A. Š. (2021). Specific Tourism Policy. Columbia: Amazon. 5. Vučetić, A. (2010). Strategic Approach to Development of Selective Tourism Destination, Selective Tourism 5. 6. Bruno, J (2021). The Global Ecotourism Trends and Suggestions. New York: The International Ecotourism Society. 7. Neger, C. (2021). Ecotourism in crisis: An analysis of the main obstacles for the sectors economic sustainability. Journal of Ecotourism 21 (4). pp 311-333. 8. Abrehe, S., Girma, A., Nigusse, A. & Gebermedhin, B. (2021). Potential ecotourism site suitability evaluation for sustainable natural resource management in Kafta Sheraro National Park (KSNP), north-western Tigray, Ethiopia. Journal of Ecotourism 20 (4). pp. 341-370. 9. Lee, C-K., Olya, H-A., Muhammad, S-K., Kim, K-H. & Oh, M-J. (2021). Sustainable intelligence, destination social responsibility, and pro-environmental behaviour of visitors: Evidence from an eco-tourism site. Journal of Hospitality and Tourism Management 47. pp. 365-376. 10. Fennell, D. A. (2015). Ecotourism. New York: Routledge. |
| Examination methods | Colloquium - 50 points and final exam - 50 points. The passing grade is obtained with 50 points. |
| Special remarks | The colloquium consists of 50 points. The final exam consists of 50 points. |
| Comment | Does not have |
| Grade: | F | E | D | C | B | A |
| Number of points | less than 50 points | greater than or equal to 50 points and less than 60 points | greater than or equal to 60 points and less than 70 points | greater than or equal to 70 points and less than 80 points | greater than or equal to 80 points and less than 90 points | greater than or equal to 90 points |
Faculty of Tourism and Hospitality / / ENTREPRENEURSHIP IN TOURISM*
| Course: | ENTREPRENEURSHIP IN TOURISM*/ |
| Course ID | Course status | Semester | ECTS credits | Lessons (Lessons+Exercises+Laboratory) |
| 13058 | Obavezan | 3 | 5 | 3+2+0 |
| Programs | |
| Prerequisites | |
| Aims | |
| Learning outcomes | |
| Lecturer / Teaching assistant | |
| Methodology |
| Plan and program of work | |
| Preparing week | Preparation and registration of the semester |
| I week lectures | |
| I week exercises | |
| II week lectures | |
| II week exercises | |
| III week lectures | |
| III week exercises | |
| IV week lectures | |
| IV week exercises | |
| V week lectures | |
| V week exercises | |
| VI week lectures | |
| VI week exercises | |
| VII week lectures | |
| VII week exercises | |
| VIII week lectures | |
| VIII week exercises | |
| IX week lectures | |
| IX week exercises | |
| X week lectures | |
| X week exercises | |
| XI week lectures | |
| XI week exercises | |
| XII week lectures | |
| XII week exercises | |
| XIII week lectures | |
| XIII week exercises | |
| XIV week lectures | |
| XIV week exercises | |
| XV week lectures | |
| XV week exercises |
| Student workload | |
| Per week | Per semester |
| 5 credits x 40/30=6 hours and 40 minuts
3 sat(a) theoretical classes 0 sat(a) practical classes 2 excercises 1 hour(s) i 40 minuts of independent work, including consultations |
Classes and final exam:
6 hour(s) i 40 minuts x 16 =106 hour(s) i 40 minuts Necessary preparation before the beginning of the semester (administration, registration, certification): 6 hour(s) i 40 minuts x 2 =13 hour(s) i 20 minuts Total workload for the subject: 5 x 30=150 hour(s) Additional work for exam preparation in the preparing exam period, including taking the remedial exam from 0 to 30 hours (remaining time from the first two items to the total load for the item) 30 hour(s) i 0 minuts Workload structure: 106 hour(s) i 40 minuts (cources), 13 hour(s) i 20 minuts (preparation), 30 hour(s) i 0 minuts (additional work) |
| Student obligations | |
| Consultations | |
| Literature | |
| Examination methods | |
| Special remarks | |
| Comment |
| Grade: | F | E | D | C | B | A |
| Number of points | less than 50 points | greater than or equal to 50 points and less than 60 points | greater than or equal to 60 points and less than 70 points | greater than or equal to 70 points and less than 80 points | greater than or equal to 80 points and less than 90 points | greater than or equal to 90 points |
Faculty of Tourism and Hospitality / / CIVILIZATION, LANGUAGE AND CULTURE*
| Course: | CIVILIZATION, LANGUAGE AND CULTURE*/ |
| Course ID | Course status | Semester | ECTS credits | Lessons (Lessons+Exercises+Laboratory) |
| 13059 | Obavezan | 3 | 5 | 2+1+0 |
| Programs | |
| Prerequisites | |
| Aims | Students become acquainted with the place and the role of Mediterranean civilizations in the history of humanity with the aim of analyzing their impact on their environment. Since languages represent the basic cultural feature of human communities, the great world civilizations whose cradle is the Mediterranean are represented through the history of their languages. Acquaintance with travel literature on Montenegro aims to develop awareness of the rich intangible cultural heritage of these areas. |
| Learning outcomes | After passing the exam, the student will be able to define the basic terms related to civilization, culture and language, consider the importance of major languages in the past and present world, analyze the interweaving of different cultures and languages, present major world civilizations whose cradle is Mediterranean, name the Mediterranean countries and their languages. Acquaintance with travel literature on Montenegro aims to develop awareness of the rich intangible cultural heritage of these areas. |
| Lecturer / Teaching assistant | Prof.dr Ivona Jovanović |
| Methodology | Oral presentations (in power point) and discussion |
| Plan and program of work | |
| Preparing week | Preparation and registration of the semester |
| I week lectures | |
| I week exercises | |
| II week lectures | |
| II week exercises | |
| III week lectures | |
| III week exercises | |
| IV week lectures | |
| IV week exercises | |
| V week lectures | |
| V week exercises | |
| VI week lectures | |
| VI week exercises | |
| VII week lectures | |
| VII week exercises | |
| VIII week lectures | |
| VIII week exercises | |
| IX week lectures | |
| IX week exercises | |
| X week lectures | |
| X week exercises | |
| XI week lectures | |
| XI week exercises | |
| XII week lectures | |
| XII week exercises | |
| XIII week lectures | |
| XIII week exercises | |
| XIV week lectures | |
| XIV week exercises | |
| XV week lectures | |
| XV week exercises |
| Student workload | |
| Per week | Per semester |
| 5 credits x 40/30=6 hours and 40 minuts
2 sat(a) theoretical classes 0 sat(a) practical classes 1 excercises 3 hour(s) i 40 minuts of independent work, including consultations |
Classes and final exam:
6 hour(s) i 40 minuts x 16 =106 hour(s) i 40 minuts Necessary preparation before the beginning of the semester (administration, registration, certification): 6 hour(s) i 40 minuts x 2 =13 hour(s) i 20 minuts Total workload for the subject: 5 x 30=150 hour(s) Additional work for exam preparation in the preparing exam period, including taking the remedial exam from 0 to 30 hours (remaining time from the first two items to the total load for the item) 30 hour(s) i 0 minuts Workload structure: 106 hour(s) i 40 minuts (cources), 13 hour(s) i 20 minuts (preparation), 30 hour(s) i 0 minuts (additional work) |
| Student obligations | |
| Consultations | |
| Literature | - Nikolas Ostler, Carstva reči -Jezička istorija sveta, Geopoetika, Beograd, 2008 - Matvejević Predrag, Mediteranski brevijar, Grafički zavod Hrvatske, Zagreb, 1987 - Brodel Fernand, Mediteran i mediteranski svijet u doba Filipa II, Cid, Podgorica, 2001 -Živanović Stevan, Panorama jezika naše planete, Kotor, 2001 |
| Examination methods | Attendance to lectures: 10points; Oral presentation (in power point): 20 points Colloquium (in written form): 20 points Final exam (in written form): 50 points |
| Special remarks | |
| Comment |
| Grade: | F | E | D | C | B | A |
| Number of points | less than 50 points | greater than or equal to 50 points and less than 60 points | greater than or equal to 60 points and less than 70 points | greater than or equal to 70 points and less than 80 points | greater than or equal to 80 points and less than 90 points | greater than or equal to 90 points |
Faculty of Tourism and Hospitality / / TOURISM IN NATIONAL PARKS*
| Course: | TOURISM IN NATIONAL PARKS*/ |
| Course ID | Course status | Semester | ECTS credits | Lessons (Lessons+Exercises+Laboratory) |
| 13060 | Obavezan | 3 | 7 | 3+2+0 |
| Programs | |
| Prerequisites | |
| Aims | |
| Learning outcomes | |
| Lecturer / Teaching assistant | |
| Methodology |
| Plan and program of work | |
| Preparing week | Preparation and registration of the semester |
| I week lectures | |
| I week exercises | |
| II week lectures | |
| II week exercises | |
| III week lectures | |
| III week exercises | |
| IV week lectures | |
| IV week exercises | |
| V week lectures | |
| V week exercises | |
| VI week lectures | |
| VI week exercises | |
| VII week lectures | |
| VII week exercises | |
| VIII week lectures | |
| VIII week exercises | |
| IX week lectures | |
| IX week exercises | |
| X week lectures | |
| X week exercises | |
| XI week lectures | |
| XI week exercises | |
| XII week lectures | |
| XII week exercises | |
| XIII week lectures | |
| XIII week exercises | |
| XIV week lectures | |
| XIV week exercises | |
| XV week lectures | |
| XV week exercises |
| Student workload | |
| Per week | Per semester |
| 7 credits x 40/30=9 hours and 20 minuts
3 sat(a) theoretical classes 0 sat(a) practical classes 2 excercises 4 hour(s) i 20 minuts of independent work, including consultations |
Classes and final exam:
9 hour(s) i 20 minuts x 16 =149 hour(s) i 20 minuts Necessary preparation before the beginning of the semester (administration, registration, certification): 9 hour(s) i 20 minuts x 2 =18 hour(s) i 40 minuts Total workload for the subject: 7 x 30=210 hour(s) Additional work for exam preparation in the preparing exam period, including taking the remedial exam from 0 to 30 hours (remaining time from the first two items to the total load for the item) 42 hour(s) i 0 minuts Workload structure: 149 hour(s) i 20 minuts (cources), 18 hour(s) i 40 minuts (preparation), 42 hour(s) i 0 minuts (additional work) |
| Student obligations | |
| Consultations | |
| Literature | |
| Examination methods | |
| Special remarks | |
| Comment |
| Grade: | F | E | D | C | B | A |
| Number of points | less than 50 points | greater than or equal to 50 points and less than 60 points | greater than or equal to 60 points and less than 70 points | greater than or equal to 70 points and less than 80 points | greater than or equal to 80 points and less than 90 points | greater than or equal to 90 points |
Faculty of Tourism and Hospitality / / BRAND MANAGEMENT IN TOURISM*
| Course: | BRAND MANAGEMENT IN TOURISM*/ |
| Course ID | Course status | Semester | ECTS credits | Lessons (Lessons+Exercises+Laboratory) |
| 13061 | Obavezan | 3 | 6 | 2+1+0 |
| Programs | |
| Prerequisites | |
| Aims | - Studying the principles of brand management and getting to know the modern tendencies regarding the creation of destination brands. |
| Learning outcomes | - Understands the relationships between branding, consumer loyalty, the pricing policy of companies in tourism and hospitality and market leadership. - Creates, evaluates and manages brand strategies of tourism destinations |
| Lecturer / Teaching assistant | Prof. Dr. (PH) Andriela Vitić Ćetković, full professor |
| Methodology | Lectures, seminars, study visits, consultations. |
| Plan and program of work | |
| Preparing week | Preparation and registration of the semester |
| I week lectures | The concept, function and characteristics of the brands. |
| I week exercises | Case studies. |
| II week lectures | The evolution of the concept of branding. |
| II week exercises | Case studies. |
| III week lectures | Brand identity. |
| III week exercises | Case studies. |
| IV week lectures | Brand holders. Destination Branding . The nation (state) as a brand. |
| IV week exercises | Case studies. |
| V week lectures | Consumer perception and brand caracteristics. Brand networking. |
| V week exercises | Case studies. |
| VI week lectures | Brand strategy decisions. Brand positioning. Designing a branding strategy. |
| VI week exercises | Case studies. |
| VII week lectures | Brand sponsorship. Strategic alternatives to brand development. |
| VII week exercises | Case studies. |
| VIII week lectures | Corporate brand and company reputation. Managing brand portfolio. |
| VIII week exercises | Case studies. |
| IX week lectures | Colloquium. |
| IX week exercises | Case studies. |
| X week lectures | Managing a brand value. Financial indicators of the brand value. Brand value models. |
| X week exercises | Case studies. |
| XI week lectures | Communication and maintaining brand value. |
| XI week exercises | Presentation of students essays. |
| XII week lectures | Brand sustainability. |
| XII week exercises | Presentation of students essays. |
| XIII week lectures | Internationalization of brands. |
| XIII week exercises | Presentation of students essays. |
| XIV week lectures | Specifics of brand management in tourism and hotel industry. |
| XIV week exercises | Presentation of students essays. |
| XV week lectures | Brand management of tourism destinations. |
| XV week exercises | Presentation of students essays. |
| Student workload | |
| Per week | Per semester |
| 6 credits x 40/30=8 hours and 0 minuts
2 sat(a) theoretical classes 0 sat(a) practical classes 1 excercises 5 hour(s) i 0 minuts of independent work, including consultations |
Classes and final exam:
8 hour(s) i 0 minuts x 16 =128 hour(s) i 0 minuts Necessary preparation before the beginning of the semester (administration, registration, certification): 8 hour(s) i 0 minuts x 2 =16 hour(s) i 0 minuts Total workload for the subject: 6 x 30=180 hour(s) Additional work for exam preparation in the preparing exam period, including taking the remedial exam from 0 to 30 hours (remaining time from the first two items to the total load for the item) 36 hour(s) i 0 minuts Workload structure: 128 hour(s) i 0 minuts (cources), 16 hour(s) i 0 minuts (preparation), 36 hour(s) i 0 minuts (additional work) |
| Student obligations | Attendance at lectures and seminars, essay. |
| Consultations | After the classes and by agreement with the professor. |
| Literature | 1. Keller: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Pearson education, 2012. 2. Heding, T. and Knudtzen, Ch. F: Brand Management: Research, Theory and Practice, 2015. |
| Examination methods | Attendance at classes - up to 10 points, colloquium - up to 20 points, essay - up to 20 points, final exam - up to 50 points. |
| Special remarks | |
| Comment |
| Grade: | F | E | D | C | B | A |
| Number of points | less than 50 points | greater than or equal to 50 points and less than 60 points | greater than or equal to 60 points and less than 70 points | greater than or equal to 70 points and less than 80 points | greater than or equal to 80 points and less than 90 points | greater than or equal to 90 points |
